PUMA / Suede VTG Neverworn 3 Sneakers

PUMA
Founded in 1948 by Rudolf Dassler, PUMA is a global sports brand based in Herzogenaurach, Germany. It manufactures and sells a wide range of products including sports equipment, footwear, sportswear, and fashion items.

NEVERWORN Collection
The NEVERWORN Collection revives “deadstock” items that have been stored and unused for decades, giving them a contemporary reinterpretation. The packaging prominently features “The Rudolf Dassler Legacy,” honoring the tradition and achievements of PUMA’s founder, Rudolf Dassler.

Vintage Appearance
They use suede leather with longer nap for the upper, enhancing the vintage vibe with its muted colors.

Model Loved for Over 50 Years
The “PUMA SUEDE” evolved into its current form after 1979 when the contract between Walt Frazier, the signature player of “PUMA CLYDE,” and PUMA ended.

At that time, “PUMA SUEDE” was listed in the catalog under the model name “90681,” which was a product number, without a product name because the “CLYDE” print of “PUMA CLYDE” had been removed and sales had started.

After that, the name “PUMA SUEDE shoes” was established, and the product name was registered as “PUMA SUEDE” in the 1990s and later. This model reproduces the original model at that time, and the design without “SUEDE” print is adopted.

Details for Enthusiasts
The tongue features a design tag known as the “PUMA with eyes,” a characteristic of vintage PUMA designs.

They reproduce details such as discolored adhesive protruding from the sole and discoloration of the midsole, giving the impression of discovering them as new items with a historical weight.

The shoelaces come in the same color as the upper and white, matching the foam strip. Enjoy changing the shoelaces according to your style or mood.

Functionality Derived from Basketball Shoes
The heel features “FOT (Free Of Tendon)” technology, enhancing flexibility by cutting out the leather in a circular shape, allowing ankle movement without hindrance. The PUMA cat logo on the heel window is a familiar feature of the “PUMA SUEDE.”

For the outsole, they adopt the Durable Star Pattern developed as a new sole for basketball shoes at the time, providing excellent grip and cushioning, reflecting its origins in basketball shoes.

A Timeless Masterpiece Representing PUMA
Enjoy the timeless masterpiece that was born in 1968 and has been loved by generations for over 50 years.